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Wizard of Oz 1974-1975
The Wizard of Oz toy line featured seven characters, Dorothy, Cowardly Lion, Scarecrow, Tin Man, Glinda, The Wizard, and the Wicked Witch. Four different Munchkin characters were also produced as part of a second wave of figures. Mego released three different playsets for the Wizard of Oz line, including the Emerald City, Munchkinland Playset, and the Witch’s Castle. A series of four plush “softies” characters were also created for the line.
For more information about Mego’s Wizard of Oz line, see bottom of page for a complete summary.
Wizard of Oz (1974-1975): Basic Figures
Mego released seven brand new figures for their Wizard of Oz action figure line in 1974, with the Wizard being the last figure released.
Cowardly Lion
Market Value:
Boxed $40 – $60
Loose $10 – $20
Cowardly Lion
Accessories: Cloth Outfit, Courage Medal, Shoes
Years Released: 1974, 1975
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: Cowardly Lion comes with his signature lion fur outfit and a medal to signify his courage. Lion is the most common of the Oz figures, due to his very limited accessories. Fun Fact: MGM almost used their mascot lion instead of the movie actor, Bert Lahr, in the movie, but apparently came to their senses and decided to not use a real lion.
Dorothy
Market Value:
Boxed $40 – $60
Loose $10 – $20
Dorothy
Accessories: Dress, Panties, Socks, Ruby Slippers, Bows, Basket, Toto Figure
Years Released: 1974, 1975
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: Dorothy comes with her signature blue and white checkered dress, along with a basket, Toto and Ruby Red Slippers. There are a few different color variations to Dorothy’s clothing items. Fun Fact: Wizard of Oz Director changed the color of Dorothy’s famous slippers from Silver to Ruby Red, due to being among the first movies filmed in technicolor.
Glinda
Market Value:
Boxed $40 – $60
Loose $10 – $20
Glinda
Accessories: Cloth Gown, Heart Pendant, Shoes, Crown, Wand
Years Released: 1974, 1975
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: Glinda the Good Witch comes with her pink gown, wand and crown. Glinda’s heart pendant on her dress is often missing with most loose versions. Fun Fact: Glinda’s film version, portrayed by Billie Burke, is actually the Good Witch of the North since MGM decided to not portray a Good Witch of the South for the movie.
Scarecrow
Market Value:
Boxed $40 – $60
Loose $10 – $20
Scarecrow
Accessories: Cloth Shirt, Pants, Rope Belt, Boots, Hat, Diploma
Years Released: 1974, 1975
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: The Scarecrow comes with his patchwork scarecrow outfit, plastic hat and diploma. There are two head variations with one having no hair and the other having small patches of blonde hair. Fun Fact: Ray Bolger was originally cast as the Tin Man but switched to the Scarecrow role due to his love of the character.
Tin Man
Market Value:
Boxed $40 – $60
Loose $10 – $20
Tin Man
Accessories: Chest Armor, Arm Armor, Leg Armor, Boots, Heart Decal, Axe
Years Released: 1974, 1975
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: The Tin Man comes with a complete set of silver armor, that actually used several pieces. The problem was the armor was too bulky and wouldn’t allow the figure to move very well. Fun Fact: Buddy Ebsen was originally cast as the Tin Man but had to drop out due to bad reactions to the silver makeup.
Wicked Witch
Market Value:
Boxed $50 – $75
Loose $10 – $20
Wicked Witch
Accessories: Cloth Dress, Shoes, Hat, Broom
Years Released: 1974, 1975
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: The Wicked Witch of the West comes with her signature pointy witches hat and broom for flying around. The Green body is the same that was used for Zira in the Planet of the Apes series. Fun Fact: Margaret Hamilton, who portrayed the wicket witch, reprised the role for an episode of Sesame Street in the 70’s.
The Wizard (Bagged)
Market Value:
Bagged $60 – $70
Loose $25 – $40
The Wizard (Boxed)
Market Value:
Box $250 – $350
Loose $25 – $40
The Wizard
Accessories: Cloth Vest, Coat, Pants, Shoes, Hat
Years Released: 1974, 1975
Scarcity Factor: The Bagged Version of the Wizard can still be located here and there. The Boxed Version is very tough to find on the secondary market
Notes: The Wizard was the last of the Wizard of Oz figures to be released, which is why he is only available in the yellow brick road box. He was also available in a bagged version that was included with the Emerald City Playset. This bagged Wizard version was also available through various mail-order catalogs through the early 80’s due to a massive surplus of the character. Any boxed versions of the Wizard are extremely rare and tough to find on the secondary market.
Wizard of Oz (1974-1975): Munchkins
Mego also released four different Munchkin action figures for their Wizard of Oz line. It should be noted that Mego used cheaper plastic to make the Munchkins, which is why they have a rubbery feel to the arms and legs.
Dancing Girl
Market Value:
Boxed $60 – $85
Loose $15 – $25
Dancing Girl
Accessories: Skirt, Cowl, Hair Sleeve
Years Released: 1974, 1975
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: The Dancing Girl is one of the many citizens of Munchkinland. The figure is made of the same cheap material that gives his body a rubbery feel. Dancing Girl comes with her skirt and cowl.
Flower Girl
Market Value:
Boxed $60 – $85
Loose $15 – $25
Flower Girl
Accessories: Hat, Skirt, Clown Collar
Years Released: 1974, 1975
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: The Flower Girl is one of the many citizens of Munchkinland. The figure is made of the same cheap material that gives his body a rubbery feel. Flower Girl comes with her hat, skirt and collar.
General
Market Value:
Boxed $60 – $85
Loose $15 – $25
General
Accessories: Satin Hat w/ Chin Band, Satin Jacket
Years Released: 1974, 1975
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: The General is the leader of the Munchkinland Army. The figure is made of the same cheap material that gives his body a rubbery feel. General comes with his satin hat and jacket.
Mayor
Market Value:
Boxed $60 – $85
Loose $15 – $25
Mayor
Accessories: Velvet Top Hat, Nylon Jacket
Years Released: 1974, 1975
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: The Munchkin Mayor is the leader and ambassador of Munchkinland. The figure is made of the same cheap material that gives his body a rubbery feel. Mayor comes with his signature top hat and jacket.
Wizard of Oz (1974-1975): Accessories
There were no accessories released for the Wizard of Oz action figure series.
Wizard of Oz (1974-1975): Playsets
Mego didn’t release just one playset, or even two playsets…..Mego released a whopping three new playsets for the Wizard of Oz action figure line.
Emerald City Playset
Market Value:
Boxed $85 – $115
Loose $30 – $45
Emerald City Gift Set
Market Value:
Boxed $200 – $300
Loose $40 – $65
Emerald City Playset
Accessories: Wizard Figure, Control Room w/ Curtain, yellow Brick Road, Crystal Ball, Throne Chair, Rotating Disc w/ Avatars, Apple Tree
Years Released: 1975, 1976
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: The Emerald City Playset is an original design for the Wizard of Oz line and comes with a bunch of fun accessories to use, such as a crystal ball, throne chair, apple tree cutouts, a yellow brick road and a rotating disc with different avatars of the Wizard. The set came with a Wizard figure and is not too difficult to track down on the secondary market. The Emerald City Playset Giftset however, is a completely different story. This ultra rare set is basically the same Emerald City, plus all 7 figures included. The giftset is extremely difficult to find in boxed condition.
Munchkinland Playset (Boxed)
Market Value:
Boxed $130 – $180
Munchkinland Playset (Loose)
Market Value:
Loose $65 – $90
Munchkinland Playset
Accessories: Munchkin Mayor Figure, Balcony, Bed, Cyclone Transporter
Years Released: 1975, 1976
Scarcity Factor: Tough to find on the secondary market
Notes: The Munchkinland Playset was actually a pretty cool set to use with your Wizard of Oz figures. It was basically a re-purposed Enterprise playset from Mego’s Star Trek line, complete with the transporter (now called a Cyclone Transporter). The set came with the Munchkinland Mayor figure and is generally easy to find in loose condition, but a complete boxed version is still tough to locate on the secondary market.
Witch’s Castle (Sears Catalog Exclusive)
Market Value: Boxed $450 – $600
Loose $100 – $150
Witch’s Castle (Sears Catalog Exclusive)
Accessories: Wicked Witch Figure, Turrets x 3, Draw Bridge, Staff w/ Skulls, Broomstick, Witch’s Cauldron
Years Released: 1974
Scarcity Factor: This item is rare, and will cost big bucks on the secondary market
Notes: The Witch’s Castle Playset was an exclusive set that could only be obtained through the Sear’s Mail-Order Catalog. The set was never offered in a traditional boxed format through retail and was shipped in a plain brown cardboard box. The Witch’s Castle was originally supposed to be a part of the Super Knights series but never made it to production in the U.S (but rumor has it that is was made available in Europe). The castle came with a Wicked Witch figure, along with her cauldron, broomstick and staff with skulls.
Wizard of Oz (1974-1975): Softies
Mego released four individual figures from the Wizard of Oz action figure line in their Softies format,
that was also used with their WGSH line.
Market Value:
Boxed $120 – $160 Each
Loose $25 – $40 Each
Wizard of Oz Softies Series
Figures Released: Dorothy, Cowardly Lion, Scarecrow, Tin Man
Years Released: 1975
Scarcity Factor: These “Softies” plush figures are very tough to find on the secondary market
Notes: In 1975, the Wizard of Oz action figure line was selling very well, so Mego decided to release the main characters (Dorothy, Cowardly Lion, Scarecrow and Tin Man) in their Softies format. This type of format was used with the WGSH line, and proved to be popular among young children, so what better brand to cater to young kids than the Wizard of Oz. The figures featured a plastic head with a soft cloth body. The head sculpts were actually quite nice and there were no plans to release any additional characters in this format. The loose figures can be challenging to find on the secondary market with the boxed versions being extremely tough to find. These figures can get quite pricey for fans but are definitely sought after by Wizard of Oz collectors.
Wizard of Oz (1974-1975): Vehicles
No vehicles were released for the Wizard of the Oz action figure series.
By 1974, Mego toys had gained quite the reputation as one of the top action figure producers in the world. With their iconic and ultra successful World’s Greatest Super Heroes line, and incoming lines such as Star Trek and Planet of the Apes, Mego was exploding into a huge expansion period. Despite their success with their big brands, Mego was still introducing several other lines to add some diversity. Since Mego now had some real clout in the toy industry and were boasting massive toy sale numbers, they now had some extra capital to go out and grab bigger licenses, and boy did they ever. Mego considered the Wizard of Oz a huge get, back in 1974, and they were very proud to be the first “official” toy producers of such an iconic line. Mego poured a lot of money into promoting the Wizard of Oz series of figures, and it definitely paid off because the line was incredibly successful for Mego.
The Wizard of Oz Series toy line featured seven basic characters, with the classic movie interpretations of each. Offered were the classic and iconic characters, such as Dorothy, Cowardly Lion, Scarecrow, Tin Man, Glinda the Good Witch, The Wizard and of course, the Wicked Witch. Four different Munchkin characters were also produced, the Mayor, General, Dancing Girl and Flower Girl. Since Mego stepped up and paid big money for the Wizard of Oz license, they could now go crazy with designing the figures and getting them just right. The head sculpts and details with the figures really separate them from other lines Mego had put out. In addition to the figures, Mego also released three different playsets for the Wizard of Oz line, including the Emerald City, Munchkinland Playset, and the Witch’s Castle which was actually designed to be a part of the Super Knights series at one time. A series of four different “softies” characters were also created for the line and included Dorothy, Cowardly Lion, Scarecrow and Tin Man.
The packaging for the Wizard of Oz line of action figures certainly fit the theme of the line with the emerald green coloring with a yellow brick road. It was the standard boxed Mego figure design that began being introduced in 1973, with the open window so you can see the figure inside. There are actually two variations to the packaging though. The first wave of figures in 1974 featured a solid green box, while future waves had the iconic yellow brick road to the right. On both variations, the figure itself sat just off to the left, while the right side either featured a plain green or the iconic yellow brick road. Each character’s name sat below the box window in yellow coloring and the Wizard of Oz logo sitting at the very top of each box, above the window. The backdrop of each box front, behind the figure, featured a colorful background with a classic Oz scene. The Wizard of Oz packaging was a bit plain but still attractive enough to grab your attention.
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