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Happy Days 1977 -1978

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Mego released their Happy Days toy line in 1977, based on the immensely popular television show. The action figure line featured four characters, Richie Cunningham Potsie Weber Ralph Malph, and of course, Fonzie. The head sculpts for the figures are really nice, with a lot of attention to likeness details. In addition to the figures, Mego also released a Fonzie’s Garage playset, and two new vehicles, Fonzie’s Jalopy and Motorcycle.

For more information about Mego’s Happy Days line, see bottom of page for a complete summary.

Mego released four brand new figures for their Happy Days action figure line from 1977 to 1978, with the Fonzie figure having different packaging than the other three.

Fonzie
Accessories: Cloth T-Shirt, Leather Jacket, Jeans, Boots
Years Released: 1976, 1977
Scarcity Factor: Moderately easy to find on the secondary market, with the Carded Version being a bit tougher
Notes: What would Happy Days be without one of the most popular and famous characters ever created on television during any decade. Expertly portrayed by Henry Winkler, Arthur (Fonzie) Fonzarelli was originally only supposed to be a supporting character but ended up being so much more. He comes with an action feature that would allow his arms to raise when he lever on his back is pushed down. Also, Fonzie naturally comes with the unique thumb posing feature that allow his thumbs to point upwards. Fonz comes decked out in his iconic black leather jacket, along with his white T-shirt, blue jeans and boots. The Fonzie figure came on his own and unique blister pack, unlike the rest of his Happy days gang, but was also offered in a box format when first released.

Happy Days (1977-1978): Accessories

There were no accessories released for the Happy Days action figure series.

Happy Days (1977-1978): Playsets

Mego only released one large scale playsets for their Happy Days action figure series, but it was a good one with Fonzie’s Garage.

Fonzie’s Garage

Market Value:
Boxed $450 – $600
Loose $130 – $200

Fonzie’s Garage
Accessories: Fonzie’s Jalopy, Opening Garage Door, Car Lift, Lockers, Tools, Cardboard Backdrop
Years Released: 1977, 1978
Scarcity Factor: This item is rare and can bring big bucks on the secondary market
Notes: Fonzie’s garage playset was the only large scale environment released for the Happy days line, but it was actually a very cool piece with lost of fun accessories. It came with Fonzie’s jalopy car, along with a working garage door and car lift. It included several small piece tools as well. This was not easily found back when the line was released during the 1970’s and is extremely hard to find nowadays, especially in its original box.

Happy Days (1977-1978): Vehicles

We got two great looking vehicles for the Happy Days action figure line released from 1977 – 1978.

By 1977, Mego toys had gained quite the reputation as one of the top action figure producers in the world. With such iconic and ultra successful lines such as the World’s Greatest Super Heroes, Star Trek and Planet of the Apes, Mego was truly making all the right moves. Even with their success with their big lines, Mego was always looking for more, to add some diversity to their brand. Since Mego now had some real clout in the toy industry and were boasting massive toy sale numbers, they now had some extra capital to go out and grab bigger licenses, and they did exactly that with the mega successful television show, Happy Days. The show was about a group of high school aged teens and their various “adventures”. Happy Days began in 1974 and ran until 1984, becoming the most popular family show on TV, and catapulting their stars into the spotlight. The Happy Days line sold very well, but none more than the Fonzie figure. The Fonzie character boasted MASSIVE sales numbers on his own, and according to which reference you use, he was among the biggest selling Mego figures ever made.

The Happy Days Series toy line featured four basic characters, with the television interpretations of each. Offered were the classic characters, Richie Cunningham the innocent do-gooder, Potsie Weber the soulful singer, Ralph Malph the comic relief, and of course, arguably the most popular character on television, Fonzie himself. Since Mego stepped up and paid big money for the Happy Days license, they could now go crazy with designing the figures and getting them just right. The head sculpts for the figures are really nice, with a lot of attention to likeness details. In addition to the figures, Mego also released a great looking Fonzie’s Garage playset, along with two new vehicles, Fonzie’s Jalopy and Motorcycle.

The packaging for the Happy Days line of action figures definitely fit the theme of the line with an iconic juke box on the card and a pleasant looking purple color theme. It was the basic blister pack carded Mego design with the figure inside of a bubble on the right side of the package and the juke box artwork on the left. The classic Happy Days logo sat at the top of the actual card flap. The name of the each character sits directly above the blister pack bubble in bold yellow letters. The Fonzie figure actually had a separate packaging theme with a red coloring and a huge emphasis on the Fonzie character. The Happy Days action figure packaging was very simple looking but still remained attractive.