Category: Market Trends & Price Updates

Masters of the Universe Update – 2025

This update is a complete re-design of our classic Masters of the Universe section from 1982-1988, with all new photos and information, along with the most updated values on the secondary market. Also new to this section is “The New Adventures of He-Man” toy line from 1989 to 1992, which was inspired by the sci-fi themed reboot of that period.

We are excited to bring your our latest update for Mattel’s Masters of the Universe action figure line! Since the values of certain items fluctuate over time, The Toy Collectors Guide prides itself in keeping up with the most current market trends and any shifts that may affect secondary market values. There are many factors that drive those trends and shifts which include, an item’s time period, scarcity, consumer demand and overall condition. The Masters of the Universe toy market has remained steady over the years due to that ever present 70’s and 80’s nostalgic desire for the kids who grew up in that era (myself included) to re-acquire the toys they loved from their youth. and it doesn’t much bigger than He-Man and his Masters of the Universe world!

The Masters of the Universe franchise has been revived a few times over the years, most recently with the Kevin Smith produced series on Netflix, which has lasted for three seasons now. Meanwhile, the toy line has seen several modern incarnations. From Mattel’s Masters of the Universe Classics line to Super7’s 5.5″ and 7″ figure lines, the demand for He-Man and Masters of the Universe figures has remained consistently strong.

This resurgence is great news for collectors who still own the original 1980s toys, as many fans are now eager to reclaim pieces from their childhood. Most original Masters of the Universe figures have shown steady growth in value, especially the harder-to-find characters from the first and later waves. Packaged items are becoming increasingly scarce due to age, which continues to drive prices upward. Even loose figures, vehicles, and accessories are seeing strong demand, as they make impressive display pieces for collectors. Overall, Mattel’s Masters of the Universe line continues to show fantastic growth—and that trend looks set to continue.

We hope you enjoy checking out our newly updated Masters of the Universe section!




Princess of Power Update

We are excited to bring your our latest update for Mattel’s Princess of Power action figure line! Since the values of certain items fluctuate over time, The Toy Collectors Guide prides itself in keeping up with the most current market trends and any shifts that may affect secondary market values. There are many factors that drive those trends and shifts which include, an item’s time period, scarcity, consumer demand and overall condition. The Princess of Power toy market has remained steady over the years due to that ever present 70’s and 80’s nostalgic desire for the kids who grew up in that era (myself included) to re-acquire the toys they loved from their youth, and the Masters of the Universe connection certainly doesn’t hurt.

The Princess of Power franchise was revived in 2018 with a brand-new animated series on Netflix, which enjoyed a successful 52-episode run. Meanwhile, the toy line has seen several modern incarnations. From Mattel’s Masters of the Universe Classics line to Super7’s 5.5″ and 7″ figure lines, the demand for She-Ra and Princess of Power figures has remained consistently strong.

This resurgence is great news for collectors who still own the original 1980s toys, as many fans are now eager to reclaim pieces from their childhood. Most original Princess of Power figures have shown steady growth in value, especially the harder-to-find characters from the second and third waves. Packaged items are becoming increasingly scarce due to age, which continues to drive prices upward. Even loose figures, vehicles, and accessories are seeing strong demand, as they make impressive display pieces for collectors. Overall, Mattel’s Princess of Power line continues to show fantastic growth—and that trend looks set to continue.

We hope you enjoy checking out our updated Princess of Power section!


Princess of Power – Wave 1 (1985)


Princess of Power – Wave 2 (1986)


Princess of Power – Wave 3 (1987)

DC Comics has arrived at the Toy Collectors Guide!

Truth, Justice and the American Way – Superman

The Toy Collector’s Guide is excited to introduce our latest addition to the site, featuring the comic book company that started it all — DC Comics. Originally founded as National Allied Publications in the mid-1930s, the company published Action Comics #1 in 1938, marking the debut of Superman and launching the superhero genre as we know it. Over the years, DC introduced a legendary lineup of heroes, including Batman, Wonder Woman, The Flash, and many more, solidifying its place as one of the most iconic comic book publishers in the world. These characters have inspired countless serials, TV shows, animated series, and blockbuster films. Naturally, this success has led to numerous toy lines and action figures produced by various companies over the decades — all celebrating the rich legacy of DC Comics.

The DC Comics toys that are featured on our Toy Collectors Guide site cover Mego’s World’s Greatest Super-Heroes line (1972-1980), Kenner’s Super Powers Collection (1984-1986), Toy Biz’s DC Comics Super Heroes line (1989-1990), Kenner’s Man of Steel line (1995), Kenner’s Total Justice line (1996-1997), the Superman Animated Series line (1996-2001) and Kenner’s JLA toy line (1998-1999). This basically encompasses most DC Comics toy lines except for the individual Batman lines, which will be added later this year under its own section. Each page contains a full breakdown of all released items, including photos, production information, secondary market values and more. Like the rest of the site, these values are taken from the most current data available from all major secondary market sites across the internet. This data is based on actual sales of the individual items and not necessarily the listed prices.

I hope you enjoy our newest DC Comics Action Figure section, and have fun exploring the site.

Click These Links to See Individual DC Comics Pages



World’s Greatest Super Heroes (Mego) – 1972-1980


Super Powers Collection (Kenner) – 1984-1986


DC Comics Super Heroes (Toy Biz) – 1989-1990


Man of Steel (Kenner) – 1995


Total Justice (Kenner) – 1996-1997


Superman: The Animated Series (Kenner) – 1996-2001


JLA (Kenner) – 1998-1999

Big Jim Update

We are excited to bring your our latest update for Mattel’s classic Big Jim action figure line! Since the values of certain items fluctuate over time, The Toy Collectors Guide prides itself in keeping up with the most current market trends and any shifts that may affect secondary market values. There are many factors that drive those trends and shifts which include, an item’s time period, scarcity, consumer demand and overall condition. The Big Jim toy market has remained steady over the years due to that ever present 70’s and 80’s nostalgic desire for the kids who grew up in that era (myself included) to re-acquire the toys they loved from their youth.

Since the original Mattel Big Jim line has never been re-released (unlike many other popular toy lines) the only way to get them is buying the originals from the 1970’s and 1980’s. This is great news, as fans and collectors are always trying to acquire the original toys of their childhood. Most of the original Big Jim toys have shown steady movement, with the main focus being on the iconic Wolf P.A.C.K line from the mid 70’s. Packaged items are getting harder and harder to find due to age, so values are continually creeping upwards. Loose versions of the original figures, vehicles and accessories are also showing solid movement, as they just make for amazing collection display pieces. Overall, Mattel’s Big Jim line continues to see fantastic growth and will only increase with time.

We hope you enjoy checking out our updated Big Jim section!

Big Jim over the years:


Big Jim All-Star Series


Big Jim Wolf P.A.C.K


Big Jim Foreign Releases

Star Trek Update



Space: the final frontier……….” Opening line of the Original Series by Captain James T. Kirk

We are excited to bring your the latest update to our Star Trek section on the site, as well as adding several new pages of content. Since the values of certain items can fluctuate greatly over time, The Toy Collectors Guide prides itself in keeping up with the most current market trends and any shifts that may affect the various secondary market prices. There are many factors that drive those trends and shifts which include, an item’s time period, scarcity, consumer demand and overall condition. The good news for Star Trek collectors is there is still a great demand for these Trek items, with many memorable and iconic items produced throughout the years over multiple generations of fans. Star Trek toys have remained popular with collectors and fans, while maintaining consistent and steady growth. That trend continues to this day with several popular modern Star Trek toy brands such as the current Playmates figures, Super 7, the rebooted Mego series, and the new Nacelle line.

Despite being passed through several different toy companies over the years, Star Trek remains among the most recognizable IP brands in pop culture today. From the span of 1974 to 2012, there have been A LOT of different Star Trek toys from companies such as Mego, ERTL, Galoob, Playmates, Art Asylum, Diamond Select, and EMCE. Due to the large amount of Star Trek products and items, it can be quite the daunting task for collectors and fans to track their favorite ones. We hope our reference & value guides provide a easy and fun way for Star Trek collectors and fans to get the most our of their collections.

  • The eight individual pages of Star Trek Playmates figures from 1992 to 1999 have been consolidated under the “Playmates 1992-1999” home tab, and appear as individual dropdown pages underneath.
  • Art Asylum and Diamond Select’s Star Trek line has been added to the site, which include 5 individual new pages under the “Art Asylum/DST” home tab. Included are: Enterprise, The Original Series, The Next Generation, Deep Space Nine & Star Trek Movies.
  • EMCE and Diamond Select’s rebooted Mego line from 2008 to 2012 has been added to the site.
  • The Playmates Star Trek Movie line from 2009 has been added to the site.
  • In addition, we have expanded and re-designed several other pages for easier searching and a better visual experience.

We hope you enjoy our newest Star Trek update and as always, keep the feedback coming.



Flash Gordon has arrived at the Toy Collectors Guide!

Flash! A-ah! He’ll save every one of us – Flash Gordon Theme Song by Queen

The Toy Collectors Guide is excited to bring you our latest addition to the site with the classic sci-fi hero that started it all, Flash Gordon. Alex Raymond’s Flash Gordon has been around since 1934 and has certainly seen lots of merchandising from books and ray guns, to comics and die-cast ships. The swashbuckling space hero has also inspired several serial movies, television shows, animated series and live action movies along the way. As a result, many different toy companies have released Flash Gordon toys and action figures throughout the years.

The Flash Gordon toys that are featured on our Toy Collectors Guide site cover the Mego action figure line from 1978, Mattel’s action figure line from 1979 to 1980, Galoob‘s Defenders of the Earth line from 1986, the Playmates action figure line from 1996 and the Bif Bang Pow! toy line from 2007 to 2015, which was based on the cult classic movie from 1980. Every page contains a full breakdown of all released items, including photos, production information, secondary market values and more. Like the rest of the site, these values are taken from the most current data available from all major secondary market sites across the internet. This data is based on actual sales of the individual items and not necessarily the listed prices.

I hope you enjoy our newest Flash Gordon Action Figure section, and have fun exploring the site.

Click These Links to See Individual Flash Gordon Pages



Bif Bang Pow! – 2007-2015

Mego – 1978


Mattel – 1979-1980


Defenders of the Earth – 1986


Playmates – 1996


Bif Bang Pow! – 2007-2015

Mego Update

A Decade of Dominance!

We are excited to bring your our latest update for the many different toy lines by Mego from 1971 to 1982. Since the values of certain items can fluctuate greatly over time, The Toy Collectors Guide prides itself in keeping up with the most current market trends and any shifts that may affect the various secondary market prices. There are many factors that drive those trends and shifts which include, an item’s time period, scarcity, consumer demand and overall condition. The good news for Mego collectors is there is still a great demand for these items, as Mego created some truly memorable and iconic items throughout the years with multiple generations of collectors. Mego toys have always remained popular with collectors and fans, while maintaining consistent and steady growth. The return of Mego toys lines continue to this day with such popular brands as the Black Series 6″ Figures, Retro Collection and the popular Vintage Collection.

Mego made their triumphant return in 2018, led by the dynamic Marty Abrams, bringing back the proud tradition and vintage chic of the 1970’s. Mego remains among the most recognizable action figure lines ever created. During the span of 1971 to 1982, Mego released A LOT of different toys from everything from Super Heroes to Star Trek and from Planet of the Apes to the Dukes of Hazard. There was always something for everybody in their choice of brands. Due to the large amount of Mego products and items, it can be quite the task for collectors and fans to track their favorite ones. We hope our information & value guides provide a easy and fun way for Mego collectors and fans to get the most our of their collections.

  • The large World’s Greatest Super-Heroes line (1972-1980) has been broken down to five individual sub-pages for easier viewing (DC, Marvel, Vehicles & Playsets, 12 Inch Figures, Bend ‘N Flex).
  • Mego’s C.B McHaul line has been added to the site.
  • Mego’s Doctor Who line has been added to the site.
  • Mego’s Flash Gordon line has been added to the site.
  • Mego’s Laverne & Shirley line has been added to the site.
  • Mego’s Love Boat line has been added to the site.
  • Mego’s Moonraker line has been added to the site.
  • Mego’s many Sport Celebrities lines have been added to the site.
  • Mego’s Tex Willer line has been added to the site.
  • Mego’s Waltons line has been added to the site.
  • In addition, we have expanded and re-designed several other pages for easier searching and a better visual experience.

We hope you enjoy our newest Mego update and as always, keep the feedback coming.











Lord of the Rings has arrived at the Toy Collectors Guide!

One ring to rule them all, one ring to find them, One ring to bring them all, and in the darkness bind them; In the Land of Mordor where the shadows lie.

The Toy Collectors Guide is excited to bring you our latest addition to the site with the epic trilogy that started it all, The Lord of the Rings. J.R.R. Tolkien’s Lord of the Rings is considered a literary classic, but merchandising was always somewhat limited with only a couple of small toy lines by Knickerbocker and Toy Vault. That all changed in 2001, when Peter Jackson finally brought his masterful Lord of the Rings trilogy to life on the big screens. Toy Biz acquired the merchandising rights and began releasing their own figures in the 2000’s based on these new movies.

The Lord of the Rings toys that are featured on our Toy Collectors Guide site cover the Knickerbocker line from 1979, the Toy Vault line from 1998 to 2000, and the Toy Biz line from 2001 to 2005. Every page contains a full breakdown of all items released by Knickerbocker, Toy Vault and Toy Biz, including photos, production information, secondary market values and more. Like the rest of the site, these values are taken from the most current data available from all major secondary market sites across the internet. This data is based on actual sales of the individual items and not necessarily the listed prices.

I hope you enjoy our new Lord of the Rings Action Figure section, and have fun exploring the site.

Click These Links to See Individual Lord of the Rings Pages



Star Wars (Modern Era) Update

“Remember…the Force will be with you, always” – Obi-Wan Kenobi (A New Hope)

We are excited to bring your our latest update for Hasbro’s Modern Era Star Wars line! Since the values of certain items can fluctuate greatly over time, The Toy Collectors Guide prides itself in keeping up with the most current market trends and any shifts that may affect the various secondary market prices. There are many factors that drive those trends and shifts which include, an item’s time period, scarcity, consumer demand and overall condition. The good news for Modern Era Star Wars collectors is there is still a great demand for these items, as Hasbro has been creating some truly memorable and iconic items through the years with multiple generations of collectors. Star Wars toys have always remained popular with collectors and fans, while maintaining consistent and steady growth. The various Star Wars lines continue to this day with such popular brands as the Black Series 6″ Figures, Retro Collection and the popular Vintage Collection.

Hasbro’s Modern Era Star Wars line began back in 1995, and continues to be one of the longest running continuous action figure lines ever created. In that 30 year span, Hasbro has released A LOT of Star Wars toys, with many of these individual Star Wars lines remaining fan favorites to this day. Due to this massive amount of Star Wars products and items, it can be quite the task for collectors and fans to track their favorite ones. We hope our information & value guides provide a easy and fun way for Star Wars collectors and fans to get the most our of their collections.

  • The large Power of the Force 2 line (1995-1999) has been broken down to five individual sub-pages for easier viewing.
  • Movie Heroes/Clone Wars 2012 has been added to the site.
  • Movie Heroes/Clone Wars 2013 has been added to the site.
  • Saga Legends/Mission Series 2013 has been added to the site.
  • Star Wars Rebels has been added to the site.
  • Star Wars: The Last Jedi has been added to the site.
  • Solo: A Star Wars Story has been added to the site.
  • In addition, we have expanded and re-designed several other pages for easier searching and a better visual experience.

We hope you enjoy the newest Star Wars update and as always, keep the feedback coming.







Shogun Warriors Update

Invincible Guardians of World Freedom!

We are excited to bring your our latest update for Mattel’s classic Shogun Warriors line! Since the values of certain items can fluctuate greatly over time, The Toy Collectors Guide prides itself in keeping up with the most current market trends and any shifts that may affect the various secondary market values. There are many factors that drive those trends and shifts which include, an item’s time period, scarcity, consumer demand and overall condition. The good news for Shogun Warrior collectors is there’s always a big demand for items from this line, as Mattel created some truly iconic toys.

The Shogun Warriors line has always remained very popular throughout the years, with both the kids who grew up in that era as well as more modern collectors from multiple other genre’s including Japanese, Anime, Robots, Godzilla, Transformers and just plain awesome toys. The Shogun Warriors franchise has never been revived for a number of reasons, but certainly not for a lack of popularity. The bottom line is that Mattel just doesn’t own the toy rights to most of the characters anymore, including Godzilla.

Since the original Mattel Shogun Warriors line has never been re-released (unlike many other popular toy lines) the only way to get them is buying the originals from the 1970’s. This is great news for collectors of the Shogun Warriors line, as fans and collectors are always trying to acquire the original toys of their childhood. Most of the original Shogun Warriors toys have shown steady movement, with the main focus being on the jumbo 24″ figures. Packaged items are getting harder and harder to find due to age, so values are continually creeping upwards. Loose versions of the original jumbo figures, die-cast and vehicles are also showing solid upward movement, as they just make for amazing display pieces for collections. Overall, Mattel’s Shogun Warriors line continues to see fantastic growth and will only increase with time.

We hope you enjoy checking out our updated Shogun Warriors section!

Shogun Warriors over the years:

Jumbo Figures

3″ Figures

5″ Figures

Vehicles