Author: rhavens01

Masters of the Universe Update – 2025

This update is a complete re-design of our classic Masters of the Universe section from 1982-1988, with all new photos and information, along with the most updated values on the secondary market. Also new to this section is “The New Adventures of He-Man” toy line from 1989 to 1992, which was inspired by the sci-fi themed reboot of that period.

We are excited to bring your our latest update for Mattel’s Masters of the Universe action figure line! Since the values of certain items fluctuate over time, The Toy Collectors Guide prides itself in keeping up with the most current market trends and any shifts that may affect secondary market values. There are many factors that drive those trends and shifts which include, an item’s time period, scarcity, consumer demand and overall condition. The Masters of the Universe toy market has remained steady over the years due to that ever present 70’s and 80’s nostalgic desire for the kids who grew up in that era (myself included) to re-acquire the toys they loved from their youth. and it doesn’t much bigger than He-Man and his Masters of the Universe world!

The Masters of the Universe franchise has been revived a few times over the years, most recently with the Kevin Smith produced series on Netflix, which has lasted for three seasons now. Meanwhile, the toy line has seen several modern incarnations. From Mattel’s Masters of the Universe Classics line to Super7’s 5.5″ and 7″ figure lines, the demand for He-Man and Masters of the Universe figures has remained consistently strong.

This resurgence is great news for collectors who still own the original 1980s toys, as many fans are now eager to reclaim pieces from their childhood. Most original Masters of the Universe figures have shown steady growth in value, especially the harder-to-find characters from the first and later waves. Packaged items are becoming increasingly scarce due to age, which continues to drive prices upward. Even loose figures, vehicles, and accessories are seeing strong demand, as they make impressive display pieces for collectors. Overall, Mattel’s Masters of the Universe line continues to show fantastic growth—and that trend looks set to continue.

We hope you enjoy checking out our newly updated Masters of the Universe section!

Masters of the
Universe – 1982

Masters of the
Universe – 1983

Masters of the
Universe – 1984

Masters of the
Universe – 1985

Masters of the
Universe – 1986

Masters of the
Universe – 1987

Masters of the
Universe – 1988

New Adventures
of He-Man – 1989

New Adventures
of He-Man – 1990

New Adventures
of He-Man – 1991

New Adventures
of He-Man – 1992

Princess of Power Update

We are excited to bring your our latest update for Mattel’s Princess of Power action figure line! Since the values of certain items fluctuate over time, The Toy Collectors Guide prides itself in keeping up with the most current market trends and any shifts that may affect secondary market values. There are many factors that drive those trends and shifts which include, an item’s time period, scarcity, consumer demand and overall condition. The Princess of Power toy market has remained steady over the years due to that ever present 70’s and 80’s nostalgic desire for the kids who grew up in that era (myself included) to re-acquire the toys they loved from their youth, and the Masters of the Universe connection certainly doesn’t hurt.

The Princess of Power franchise was revived in 2018 with a brand-new animated series on Netflix, which enjoyed a successful 52-episode run. Meanwhile, the toy line has seen several modern incarnations. From Mattel’s Masters of the Universe Classics line to Super7’s 5.5″ and 7″ figure lines, the demand for She-Ra and Princess of Power figures has remained consistently strong.

This resurgence is great news for collectors who still own the original 1980s toys, as many fans are now eager to reclaim pieces from their childhood. Most original Princess of Power figures have shown steady growth in value, especially the harder-to-find characters from the second and third waves. Packaged items are becoming increasingly scarce due to age, which continues to drive prices upward. Even loose figures, vehicles, and accessories are seeing strong demand, as they make impressive display pieces for collectors. Overall, Mattel’s Princess of Power line continues to show fantastic growth—and that trend looks set to continue.

We hope you enjoy checking out our updated Princess of Power section!

Princess of Power – Wave 1 (1985)

Princess of Power – Wave 2 (1986)

Princess of Power – Wave 3 (1987)

DC Comics has arrived at the Toy Collectors Guide!

“Truth, Justice and the American Way” – Superman

The Toy Collector’s Guide is excited to introduce our latest addition to the site, featuring the comic book company that started it all — DC Comics. Originally founded as National Allied Publications in the mid-1930s, the company published Action Comics #1 in 1938, marking the debut of Superman and launching the superhero genre as we know it. Over the years, DC introduced a legendary lineup of heroes, including Batman, Wonder Woman, The Flash, and many more, solidifying its place as one of the most iconic comic book publishers in the world. These characters have inspired countless serials, TV shows, animated series, and blockbuster films. Naturally, this success has led to numerous toy lines and action figures produced by various companies over the decades — all celebrating the rich legacy of DC Comics.

The DC Comics toys that are featured on our Toy Collectors Guide site cover Mego’s World’s Greatest Super-Heroes line (1972-1980), Kenner’s Super Powers Collection (1984-1986), Toy Biz’s DC Comics Super Heroes line (1989-1990), Kenner’s Man of Steel line (1995), Kenner’s Total Justice line (1996-1997), the Superman Animated Series line (1996-2001) and Kenner’s JLA toy line (1998-1999). This basically encompasses most DC Comics toy lines except for the individual Batman lines, which will be added later this year under its own section. Each page contains a full breakdown of all released items, including photos, production information, secondary market values and more. Like the rest of the site, these values are taken from the most current data available from all major secondary market sites across the internet. This data is based on actual sales of the individual items and not necessarily the listed prices.

I hope you enjoy our newest DC Comics Action Figure section, and have fun exploring the site.

Click These Links to See Individual DC Comics Pages

Super Powers Collection 1984-1986

1984

1985

1986

World’s Greatest
Super-Heroes 1972-1980

DC Comics Super Heroes
1989-1990

Man of Steel
1995

Total Justice
1996-1997

Superman: Animated Series
1996-2001

JLA
1998-1999

World’s Greatest Super Heroes (Mego) – 1972-1980

Super Powers Collection (Kenner) – 1984-1986

DC Comics Super Heroes (Toy Biz) – 1989-1990

Man of Steel (Kenner) – 1995

Total Justice (Kenner) – 1996-1997

Superman: The Animated Series (Kenner) – 1996-2001

JLA (Kenner) – 1998-1999

Big Jim Update

We are excited to bring your our latest update for Mattel’s classic Big Jim action figure line! Since the values of certain items fluctuate over time, The Toy Collectors Guide prides itself in keeping up with the most current market trends and any shifts that may affect secondary market values. There are many factors that drive those trends and shifts which include, an item’s time period, scarcity, consumer demand and overall condition. The Big Jim toy market has remained steady over the years due to that ever present 70’s and 80’s nostalgic desire for the kids who grew up in that era (myself included) to re-acquire the toys they loved from their youth.

Since the original Mattel Big Jim line has never been re-released (unlike many other popular toy lines) the only way to get them is buying the originals from the 1970’s and 1980’s. This is great news, as fans and collectors are always trying to acquire the original toys of their childhood. Most of the original Big Jim toys have shown steady movement, with the main focus being on the iconic Wolf P.A.C.K line from the mid 70’s. Packaged items are getting harder and harder to find due to age, so values are continually creeping upwards. Loose versions of the original figures, vehicles and accessories are also showing solid movement, as they just make for amazing collection display pieces. Overall, Mattel’s Big Jim line continues to see fantastic growth and will only increase with time.

We hope you enjoy checking out our updated Big Jim section!

Big Jim over the years:

Big Jim All-Star Series

Big Jim Wolf P.A.C.K

Big Jim Foreign Releases

Star Trek Update

“Space: the final frontier……….” Opening line of the Original Series by Captain James T. Kirk

We are excited to bring your the latest update to our Star Trek section on the site, as well as adding several new pages of content. Since the values of certain items can fluctuate greatly over time, The Toy Collectors Guide prides itself in keeping up with the most current market trends and any shifts that may affect the various secondary market prices. There are many factors that drive those trends and shifts which include, an item’s time period, scarcity, consumer demand and overall condition. The good news for Star Trek collectors is there is still a great demand for these Trek items, with many memorable and iconic items produced throughout the years over multiple generations of fans. Star Trek toys have remained popular with collectors and fans, while maintaining consistent and steady growth. That trend continues to this day with several popular modern Star Trek toy brands such as the current Playmates figures, Super 7, the rebooted Mego series, and the new Nacelle line.

Despite being passed through several different toy companies over the years, Star Trek remains among the most recognizable IP brands in pop culture today. From the span of 1974 to 2012, there have been A LOT of different Star Trek toys from companies such as Mego, ERTL, Galoob, Playmates, Art Asylum, Diamond Select, and EMCE. Due to the large amount of Star Trek products and items, it can be quite the daunting task for collectors and fans to track their favorite ones. We hope our reference & value guides provide a easy and fun way for Star Trek collectors and fans to get the most our of their collections.

For this update, we have made several enhancements to add to your viewing experience, Including:

The eight individual pages of Star Trek Playmates figures from 1992 to 1999 have been consolidated under the “Playmates 1992-1999” home tab, and appear as individual dropdown pages underneath.
Art Asylum and Diamond Select’s Star Trek line has been added to the site, which include 5 individual new pages under the “Art Asylum/DST” home tab. Included are: Enterprise, The Original Series, The Next Generation, Deep Space Nine & Star Trek Movies.
EMCE and Diamond Select’s rebooted Mego line from 2008 to 2012 has been added to the site.
The Playmates Star Trek Movie line from 2009 has been added to the site.
In addition, we have expanded and re-designed several other pages for easier searching and a better visual experience.

We hope you enjoy our newest Star Trek update and as always, keep the feedback coming.

Click These Links to see our Individual Star Trek Pages

Mego 1974-1977

Mego 1979-1980

Star Trek III – ERTL 1984

Next Gen – Galoob 1988

Star Trek V – Galoob 1989

Playmates 1992-1999

Art Asylum/DST 2001-2010

EMCE/DST 2008-2012

Playmates 2009

Flash Gordon has arrived at the Toy Collectors Guide!

“Flash! A-ah! He’ll save every one of us“ – Flash Gordon Theme Song by Queen

The Toy Collectors Guide is excited to bring you our latest addition to the site with the classic sci-fi hero that started it all, Flash Gordon. Alex Raymond’s Flash Gordon has been around since 1934 and has certainly seen lots of merchandising from books and ray guns, to comics and die-cast ships. The swashbuckling space hero has also inspired several serial movies, television shows, animated series and live action movies along the way. As a result, many different toy companies have released Flash Gordon toys and action figures throughout the years.

The Flash Gordon toys that are featured on our Toy Collectors Guide site cover the Mego action figure line from 1978, Mattel’s action figure line from 1979 to 1980, Galoob‘s Defenders of the Earth line from 1986, the Playmates action figure line from 1996 and the Bif Bang Pow! toy line from 2007 to 2015, which was based on the cult classic movie from 1980. Every page contains a full breakdown of all released items, including photos, production information, secondary market values and more. Like the rest of the site, these values are taken from the most current data available from all major secondary market sites across the internet. This data is based on actual sales of the individual items and not necessarily the listed prices.

I hope you enjoy our newest Flash Gordon Action Figure section, and have fun exploring the site.

Click These Links to See Individual Flash Gordon Pages

Mego – 1978

Mattel – 1979-1980

Defenders of the Earth (Galoob) – 1986

Playmates – 1996

Bif Bang Pow! – 2007-2015

Mego – 1978

Mattel – 1979-1980

Defenders of the Earth – 1986

Playmates – 1996

Bif Bang Pow! – 2007-2015

Mego Update

A Decade of Dominance!

We are excited to bring your our latest update for the many different toy lines by Mego from 1971 to 1982. Since the values of certain items can fluctuate greatly over time, The Toy Collectors Guide prides itself in keeping up with the most current market trends and any shifts that may affect the various secondary market prices. There are many factors that drive those trends and shifts which include, an item’s time period, scarcity, consumer demand and overall condition. The good news for Mego collectors is there is still a great demand for these items, as Mego created some truly memorable and iconic items throughout the years with multiple generations of collectors. Mego toys have always remained popular with collectors and fans, while maintaining consistent and steady growth. The return of Mego toys lines continue to this day with such popular brands as the Black Series 6″ Figures, Retro Collection and the popular Vintage Collection.

Mego made their triumphant return in 2018, led by the dynamic Marty Abrams, bringing back the proud tradition and vintage chic of the 1970’s. Mego remains among the most recognizable action figure lines ever created. During the span of 1971 to 1982, Mego released A LOT of different toys from everything from Super Heroes to Star Trek and from Planet of the Apes to the Dukes of Hazard. There was always something for everybody in their choice of brands. Due to the large amount of Mego products and items, it can be quite the task for collectors and fans to track their favorite ones. We hope our information & value guides provide a easy and fun way for Mego collectors and fans to get the most our of their collections.

For this update, we have made several enhancements to add to your viewing experience, Including:

The large World’s Greatest Super-Heroes line (1972-1980) has been broken down to five individual sub-pages for easier viewing (DC, Marvel, Vehicles & Playsets, 12 Inch Figures, Bend ‘N Flex).
Mego’s C.B McHaul line has been added to the site.
Mego’s Doctor Who line has been added to the site.
Mego’s Flash Gordon line has been added to the site.
Mego’s Laverne & Shirley line has been added to the site.
Mego’s Love Boat line has been added to the site.
Mego’s Moonraker line has been added to the site.
Mego’s many Sport Celebrities lines have been added to the site.
Mego’s Tex Willer line has been added to the site.
Mego’s Waltons line has been added to the site.
In addition, we have expanded and re-designed several other pages for easier searching and a better visual experience.

We hope you enjoy our newest Mego update and as always, keep the feedback coming.

Click These Links to see our Individual Mego Pages

Action Jackson

American West

Black Hole

Buck Rogers

CB McHaul

Celebrities/TV Starz

Chips

Comic Action Heroes

Doctor Who

Dukes of Hazard

Flash Gordon

Happy Days

KISS

Laverne & Shirley

Love Boat

Mad Monsters

Moonraker

One Million B.C

Our Gang

Planet of the Apes

Pocket Super Heroes

Robin Hood

Sports Celebrities

Starsky & Hutch

Star Trek 1974-1977

Star Trek 1979-1980

Super Knights

Super Pirates

Tex Willer

Waltons

Wizard of Oz

World’s Greatest Super-Heroes

Lord of the Rings has arrived at the Toy Collectors Guide!

“One ring to rule them all, one ring to find them, One ring to bring them all, and in the darkness bind them; In the Land of Mordor where the shadows lie.“

The Toy Collectors Guide is excited to bring you our latest addition to the site with the epic trilogy that started it all, The Lord of the Rings. J.R.R. Tolkien’s Lord of the Rings is considered a literary classic, but merchandising was always somewhat limited with only a couple of small toy lines by Knickerbocker and Toy Vault. That all changed in 2001, when Peter Jackson finally brought his masterful Lord of the Rings trilogy to life on the big screens. Toy Biz acquired the merchandising rights and began releasing their own figures in the 2000’s based on these new movies.

The Lord of the Rings toys that are featured on our Toy Collectors Guide site cover the Knickerbocker line from 1979, the Toy Vault line from 1998 to 2000, and the Toy Biz line from 2001 to 2005. Every page contains a full breakdown of all items released by Knickerbocker, Toy Vault and Toy Biz, including photos, production information, secondary market values and more. Like the rest of the site, these values are taken from the most current data available from all major secondary market sites across the internet. This data is based on actual sales of the individual items and not necessarily the listed prices.

I hope you enjoy our new Lord of the Rings Action Figure section, and have fun exploring the site.

Click These Links to See Individual Lord of the Rings Pages

Knickerbocker – 1979

Toy Vault (Middle Earth Toys) 1998-2000

Toy Biz (Fellowship of the Ring) 2001-2005

Toy Biz: (Two Towers) 2002-2005

Toy Biz (Return of the King) 2003-2005

Toy Biz (Epic Trilogy) 2004-2005

Top Ten – Star Trek 9″ Figures By Playmates

TOP TEN STAR TREK 9 INCH FIGURES BY PLAYMATES

The Toy Collectors Guide continues our new monthly feature that highlights various toy lines with a emphasis on a top ten, because honestly, who doesn’t love a good top ten list!

This month, we put the spotlight on the Playmates Star Trek line with the TOP TEN STAR TREK 9″ FIGURES BY PLAYMATES. There have been plenty of Star Trek figures produced over the years, but Playmates really nailed it during their run from the 1990’s. Of all the amazing looking figures they released, their run of 9 Inch figures sits atop my list as some of their finest work. This list puts the spotlight on those amazing sculpts and costumes from Playmate’s line of 9 Inch figures from the 1990’s.

Top Ten lists are usually subjective by the author, and that is absolutely the case here as well. These lists are meant to inspire conversation and debate, so please feel free to leave a comment with who would make your list. Without further ado, here is September’s Top Ten list. We hope you enjoy!

Top Ten – Star Trek 9″ Figures By Playmates

Number 10

Lt. Marlene Moreau & Security Chief Sulu (Mirror Mirror)
KB Toys Exclusive

Released in 1999

One of my favorite original series episodes of all time was the classic “Mirror, Mirror”, where Captain Kirk and Crew are swapped with evil counterparts from a parallel universe. Kirk, Spock & Uhura are talked about a little later, but these two wonderfully done figures start off my list. They were exclusives to KB Toys in 1999 and I have to say the Lt. Marlena Moreau figure is probably one of the more sexier figure from Playmates in in her Mirror uniform, and of course Mirror Sulu is pretty awesome too!

Number 9

The Doctor: Emergency Medical Hologram
(Target Exclusive)

Released in 1998

The Doctor (Robert Picardo) is an artificial intelligence holographic projection aboard the Voyager. He’s designed to act as short-term medical in case of emergency situations, but when Voyager is stranded on the far side of the galaxy with no surviving medical personnel, he has to act as the ship’s chief medical officer. The sculpt on this figure is stunning, and I love the character. For that alone, he makes my list.

Number 8

Nurse Christine Chapel
Target Exclusive

Released in 1999

Where would Dr. McCoy be without his loyal number one nurse aboard the Enterprise. Portrayed by Majel Barrett, Chapel appeared in all three Original Series seasons. The sculpt of this figure is pretty darn good, if I don’t say so myself and I love the original female science outfit. Nurse Chapel was only available at Target retail stores in 1999.

Number 7

Lieutenant Hikaru Sulu & Ensign Pavel Chekov

Released in 1997

Whenever the Original Series is talked about, it’s usually about Kirk, Spock, McCoy, Scotty or Uhura, but I’m showing some love for the guys who REALLY drive the Enterprise, Sulu (George Takei) and Chekov (Walter Koenig). These were fantastic likenesses of both characters and must haves for fans of the Original Series.

Number 6

Borg Drone

Released in 1995

The Borg are cyborgs, linked into a hive mind called “The Collective.” They add knowledge from other species to the Collective through the process of “assimilation”, forcibly transforming individuals into “drones” with surgically augmented cybernetic components. This figure is a beautifully detailed version of a Borg Drone, complete with all his Next Generation accessories and amazing costuming.

Number 5

Captain James T. Kirk & Mister Spock ( Piece of the Action)
(KB Toys Exclusive)

Released in 1996

These versions of Captain James T. Kirk and Mr. Spock feature them as they appeared in the classic Original Series episode “A Piece of the Action”, where the Enterprise visits a planet with a 1920’s theme. These figures have some really great sculpts and costumes and were only available at KB toys. They were limited to a 5,000 production run each.

Number 4

Seven of Nine

Released in 1998

Released in 1999

Seven of Nine (Jeri Ryan) was, in my humble opinion, the best thing about Voyager. She is a former Borg drone who joins the crew of the USS Voyager. Playmates gave us two different versions of Seven of Nine with the standard Silver Outfit version in 1998 and then a Brown Outfit version in 1999 which was an exclusive to Target retail stores.

Number 3

Captain Benjamin Sisko (Trials and Tribble-ations)

Released in 1998

This version of Captain Benjamin Sisko features him as he appeared in the Deep Space Nine episode, “Trials and Tribble-ations”. In this episode, Captain Sisko and the Defiant crew are taken back to the events of the Original Series episode “The Trouble with Tribbles”, and must work to prevent the assassination of Captain Kirk. How cool is it to see Sisko in an Original Series uniform!

Number 2

Lieutenant Uhura, Captain James Kirk & Mr. Spock (Mirror, Mirror)
KB Toys Exclusive

Released in 1998

I know, I know….I already have two “Mirror, Mirror” figures earlier on the list at number 10 (Lt. Marlene Moreau & Security Chief Sulu). I did mention before that one of my favorite episodes of all time was the classic “Mirror, Mirror” episode from the Original Series, and this trio of figures was released in a different year. These KB Toys exclusives were released in 1998, and featured Captain Kirk, Mr. Spock and Lt. Uhura in their parallel universe uniforms. These three figures were beautifully done with fantastic sculpts and a lot of attention to detail.

Number 1

Lt. Commander Data (Sherlock Holmes) & Lt. Geordi LaForge (John Watson)
(Target Exclusive)

Released in 1999

And now for the big NUMBER ONE Star Trek 9″ Figure By Playmates….Lt. Commander Data & Lt. Geordi LaForge as Sherlock Holmes and John Watson from the classic Next Generation episode, Elementary Dear Data. These amazing figures were only available at Target retail stores in 1999. The costumes on these guys are incredibly spot on with their classic Sherlock Holmes threads. The Next Generation crew had lots of opportunities to appear in different costumes and alter-ego’s, but big kudos to Playmates for making these two fan favorites into action figure reality.

HONORABLE MENTION

Here are a few more amazing 9″ Figures that just missed the cut:

Captain Christopher Pike – 1996
Captain Christopher Pike commanded the Enterprise prior to Kirk, and comes as he appeared in the Original Series pilot episode “The Cage”. It’s a great looking old school version of Captain Pike.

Captain Jean-Luc Picard (21st Century Attire) – 1996 (First Contact)
There were several version of Captain Jean-Luc Picard made in the 9″ format, but my personal favorite is the one that features him with 21st Century attire from Star Trek: First Contact.

Chief Medical Officer Dr. Leonard McCoy – 1996
You just can’t tell the story of Star Trek without Doctor Leonard McCoy. This is the classic version of McCoy and he comes with an Action Base, Communicator, Tricorder, and Test Tubes.

Romulan Commander – 1997
This version of the Romulan Commander features him as he appeared in The Next Generation. I love the head sculpt and costuming on this figure and he comes with his Romulan Disruptor, Rifle & PADD.

Captain James T. Kirk & Mr. Spock (City on the Edge Of Forever) – KB Toys 1997
You can never have too many Kirk & Spock combo’s in a Top Ten list. Here they are, featured as they appeared in the classic episode, City on the Edge of Forever. They were only available at KB Toys.

Lt. Commander Jadzia Dax – 1998
This version of Lt. Commander Jadzia Dax features her as she appeared in the classic Deep Space Nine episode, Trials and Tribble-ations, when they are taken back in time to the events of the Original Series episode “The Trouble with Tribbles.

We hope you enjoyed this month’s TOP TEN LIST! Be sure to check out our other Top Ten Lists from past months, Thanks.

Star Wars (Modern Era) Update

“Remember…the Force will be with you, always” – Obi-Wan Kenobi (A New Hope)

We are excited to bring your our latest update for Hasbro’s Modern Era Star Wars line! Since the values of certain items can fluctuate greatly over time, The Toy Collectors Guide prides itself in keeping up with the most current market trends and any shifts that may affect the various secondary market prices. There are many factors that drive those trends and shifts which include, an item’s time period, scarcity, consumer demand and overall condition. The good news for Modern Era Star Wars collectors is there is still a great demand for these items, as Hasbro has been creating some truly memorable and iconic items through the years with multiple generations of collectors. Star Wars toys have always remained popular with collectors and fans, while maintaining consistent and steady growth. The various Star Wars lines continue to this day with such popular brands as the Black Series 6″ Figures, Retro Collection and the popular Vintage Collection.

Hasbro’s Modern Era Star Wars line began back in 1995, and continues to be one of the longest running continuous action figure lines ever created. In that 30 year span, Hasbro has released A LOT of Star Wars toys, with many of these individual Star Wars lines remaining fan favorites to this day. Due to this massive amount of Star Wars products and items, it can be quite the task for collectors and fans to track their favorite ones. We hope our information & value guides provide a easy and fun way for Star Wars collectors and fans to get the most our of their collections.

For this update, we have made several enhancements to add to your viewing experience, Including:

The large Power of the Force 2 line (1995-1999) has been broken down to five individual sub-pages for easier viewing.
Movie Heroes/Clone Wars 2012 has been added to the site.
Movie Heroes/Clone Wars 2013 has been added to the site.
Saga Legends/Mission Series 2013 has been added to the site.
Star Wars Rebels has been added to the site.
Star Wars: The Last Jedi has been added to the site.
Solo: A Star Wars Story has been added to the site.
In addition, we have expanded and re-designed several other pages for easier searching and a better visual experience.

We hope you enjoy the newest Star Wars update and as always, keep the feedback coming.