1969 Adventures of GI Joe

The Adventures of GI Joe – 1969


Due to declining sales towards the end of the decade, and America being involved in an unpopular war in Vietnam, Hasbro was in the unusual situation of how to promote a military toy line without being so militaristic, so they created “The Adventures of GI Joe”. Instead of fighting wars around the world, the Joe’s were now more adventurers than fighters. Many characters and accessories were recycled from earlier releases, along with some great new items.

For more information about Hasbro’s Adventures of GI Joe series from 1969, see bottom of the page for a complete summary.

The Adventures of GI Joe (1969): Figures

After releasing several fantastic figures from 1964-1968, Hasbro only released four new figures for their “Adventures of GI Joe” line in 1969.

Adventurer

Market Value:
Boxed $400 – $600
Loose $100 – $150

Adventurer
Accessories: White T Shirt, Tan Pants, Fatigue Hat, Shoulder Holster w/ Pistol, Black Boots, Dog Tag
Years Released: 1969
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: Hasbro released the Adventurer figure in 1969. The figure was new, but used accessory pieces from previous sets, except for the white shirt, which was new. Note: The Sears exclusive version features this figure in the French Resistance outfit.

Adventurer (Black)

Market Value:
Boxed $750 – $1,000
Loose $200 – $300

Adventurer (Black)
Accessories: White T Shirt, Tan Pants, Fatigue Hat, Shoulder Holster w/ Pistol, Black Boots, Dog Tag
Years Released: 1969
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: Hasbro replaced the standard Adventurer head mold with this new African-American version for 1969. No major variations exist for the Adventurer. Note: The Sears exclusive version features this figure in the French Resistance outfit.

Aquanaut

Market Value:
Boxed $650 – $850
Loose $150 – $250

Aquanaut
Accessories: Sweater, Pants, Sailor Cap, Boots, Shoulder Holster w/ Pistol, Dog Tag
Years Released: 1969
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: Hasbro’s Aquanaut figure was released for 1969. The figure featured a brand new cloth outfit, but the same white hat used with the Action Sailor. This figure is hardest to find of this wave.

Astronaut (Talking)

Market Value:
Boxed $700 – $900
Loose $100 – $150

Astronaut (Talking)
Accessories: White Jumpsuit w/ Rocket sticker, White Cap, White Boots, Dog Tag
Years Released: 1969
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: Hasbro released the Talking Astronaut for 1969. The talking figure featured various astronaut phrases. It had a few different variations, including different versions of his hat and jumpsuit.

The Adventures of GI Joe (1969): Accessory Packs

Hasbro definitely did not skimp on accessories for their GI Joe line during the 1960’s, but did not release any new accessory sets for the “Adventures of GI Joe” series in 1969.

The Adventures of GI Joe (1969): Adventure Sets

Hasbro released a series of “Adventure Sets” for their Adventures of GI Joe line in 1969. Each pack contained several small accessories to make up a particular adventure for the Joe’s.

Danger of the Depths

Market Value:
Boxed $250 – $350
Loose $75 – $125

Danger of the Depths
Accessories: Scuba Top, Bottom, Scuba Hood, Swim Fins, Face Mask, Knife w/ Scabbard, Oxygen Tanks, Spear Gun, Shark, Sea Sled w/ Motor, Comic Book
Years Released: 1969
Scarcity Factor: Tough to find on secondary market
Notes: The Danger of the Depths Set was new for 1969. It used pieces from several other previously released sets, but added the rubber shark. This set would be re-used for the Adventure Team series as well.

Eight Ropes of danger

Market Value:
Boxed $300 – $450
Loose $100 – $150

Eight Ropes of Danger
Accessories: Diving Suit, Helmet, Gloves, Boots w/ Weights, Weight Belt, Weights, Hose, Compass, Buoy w/ Rope, Sledge Hammer, Knife w/ Scabbard, Octopus, Chest w/ coins, Map, Comic
Years Released: 1969
Scarcity Factor: Tough to find on secondary market
Notes: The Eight Ropes of Danger Set was new for 1969. It used pieces from several other previously released sets, but added the treasure chest and map. It would be re-used for the Adventure Team series as well.

Fantastic Freefall

Market Value:
Boxed $300 – $450
Loose $100 – $150

Fantastic Freefall
Accessories: Flight Suit, Flight Helmet w/ Visor, Hoses, Boots, Working Parachute, Pack, Flashlight, Signal Light, Boots, Mae West Vest, Comic Book
Years Released: 1969
Scarcity Factor: Tough to find on secondary market
Notes: The Fantastic Freefall Set was new for 1969. It used pieces from several other previously released sets, but added the signal light and flashlight. This set would be re-used for the Adventure Team series as well.

Hidden Missile Discovery

Market Value:
Boxed $300 – $450
Loose $100 – $150

Hidden Missile Discovery
Accessories: Astronaut Suit, Helmet w/ Visor & microphone, Boots, Chest Pack w/ Tether Cord, Propellent Gun w/ Wand, Hand Held Camera, Missile Detector, Headphones, Mines, Comic Book
Years Released: 1969
Scarcity Factor: Tough to find on secondary market
Notes: The Hidden Missile Discovery Set was new for 1969. It used pieces from several other previously released sets. This set would be re-used for the Adventure Team series as well.

Mouth of Doom

Market Value:
Boxed $750 – $900
Loose $300 – $400

Mouth of Doom
Accessories: Bush Jacket, Bush Shorts, Pith Helmet, Socks, Boots, Belt, Machete w/ Sheath, Canteen w/ Cover, Hunting Rifle, Cargo Trunk w/ Lid, Raft, Pole, Crocodile, Comic Book
Years Released: 1969
Scarcity Factor: Tough to find on secondary market
Notes: The Mouth of Doom Adventure Set was new for 1969, but used several pieces previously released in other sets. Unlike other, this set was not carried into the Adventure Team Series.

Mysterious Explosion

Market Value:
Boxed $250 – $350
Loose $75 – $125

Mysterious Explosion
Accessories: Jacket, Pants, Hood w/ Visor, Boots, Stretcher w/ Poles, Fire Extinguisher, Utility Belt w/ Pliers, Flashlight, Axe Crutch w/ Shoulder Pouch, Plasma Bottle, Stethoscope, First Aid Kit, Comic
Years Released: 1969
Scarcity Factor: Tough to find on secondary market
Notes: The Mysterious Explosion Adventure Set was new for 1969, but used several pieces previously released in other sets. Unlike other, this set was not carried into the Adventure Team Series.

Perilous Rescue

Market Value:
Boxed $300 – $450
Loose $100 – $150

Perilous Rescue
Accessories: Black Scuba Top, Scuba Bottom, Scuba Hood, Face Mask, Scuba Tanks, Swim Fins, Life Ring, Stencil, Buoy Marker w/ Rope, Code Light, Breeches Buoy, Comic Book
Years Released: 1969
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: The Perilous Rescue Adventure Set was new for 1969. It used pieces from several other previously released sets. This set would be re-used for the Adventure Team series as well.

Secret Mission to Spy Island

Market Value:
Boxed $350 – $500
Loose $100 – $175

Secret Mission to Spy Island
Accessories: Camouflage Shirt, Pants, Knit Hat, Boots, Raft w/ Oar Locks & Anchor, Oar, 45mm Gun, Radio, Detonator w/ Strap, Wire Roll, Dynamite Sticks, Code Light, Camera, Binoculars, Comic Book
Years Released: 1969
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: The Secret Mission to Spy Island Set was new for 1969. It used pieces from several other previously released sets. This set would be re-used for the Adventure Team series as well.

The Adventures of GI Joe (1969): Deluxe Adventure Sets

Spacewalk Mystery

Market Value:
Boxed $300 – $400
Loose $100 – $150

Spacewalk Mystery
Accessories: Astronaut Figure, Space Capsule, Canopy, Space Suit, Helmet, Boots, Propellant Gun, Oxygen Pack, Camera, Tether Cord, Record, Comic Book
Years Released: 1969
Scarcity Factor: Tough to find on secondary market
Notes: The Spacewalk Mystery Deluxe set featured the same Spacewalk Mystery set released earlier, but added the Astronaut figure. Also, the record was changed to an orange color and a mini comic book was included.

The Fight For Survival

Market Value:
Boxed $350 – $450
Loose $125 – $175

The Fight for Survival
Accessories: GI Joe Figure, Dog Sled w/ Harness, 3 Dogs, Parka, Pants, Boots, Backpack, Snowshoes, Ice Pick w/ Rope, Chest w/ Lid, Comic Book
Years Released: 1969
Scarcity Factor: Tough to find on secondary market
Notes: The Fight for Survival Deluxe Adventure Set was a new set created for the 1969 wave of items. It included an Arctic GI Joe figure, as a dog sled, dogs and several other items related to a cold weather environment.

The Shark’s Surprise

Market Value:
Boxed $500 – $650
Loose $150 – $200

The Shark’s Surprise
Accessories: Frogman Figure, Sea Sled, Scuba Top, Bottom, Hood, Swim Fins, Face Mask, Oxygen Tanks, Spear Gun, Shark, Treasure Chest, Coins, Comic Book
Years Released: 1969
Scarcity Factor: Tough to find on secondary market
Notes: The Shark’s Surprise Deluxe set featured the same Shark Surprise set released earlier, but added the Frogman figure. Also, a mini comic book was included. The sea sled was not motorized in this set.

The Adventures of GI Joe (1969): Footlockers

After releasing the original Footlocker from 1965-1968, Hasbro slightly modified it with new graphics for the “Adventures of GI Joe” line in 1969.

Adventure Footlocker

Market Value:
W/ Packaging $200 – $300
Loose $75 – $125

Adventure Footlocker
Accessories: Wooden/Vinyl Footlocker, Plastic Tray
Years Released: 1969
Scarcity Factor: Tough to find on secondary market
Notes: The Adventure Footlocker was only released in 1969. It was the same as the previously released locker, but with new graphics. The locker was made of wood, but switched to vinyl towards the end of the year.

Aqua Footlocker

Market Value:
W/ Packaging $200 – $300
Loose $75 – $125

Aqua Footlocker
Accessories: Wooden/Vinyl Footlocker, Plastic Tray
Years Released: 1969
Scarcity Factor: Tough to find on secondary market
Notes: The Aqua Footlocker was only released in 1969. It was the same as the previously released locker, but with new graphics. The locker was made of wood, but switched to vinyl towards the end of the year.

Astro Footlocker

Market Value:
W/ Packaging $200 – $300
Loose $75 – $125

Astro Footlocker
Accessories: Wooden/Vinyl Footlocker, Plastic Tray
Years Released: 1969
Scarcity Factor: Tough to find on secondary market
Notes: The Astro Footlocker was only released in 1969. It was the same as the previously released locker, but with new graphics. The locker was made of wood, but switched to vinyl towards the end of the year.

The Adventures of GI Joe (1969): Vehicles and Playsets

Hasbro gave us some really great vehicles for their GI Joe line during the 1960’s, but did not release any new vehicles for the “Adventures of GI Joe” series in 1969.

In 1964, Hasbro introduced GI Joe to the world and it was a massive hit to say the least. The toy line was based on America’s military branches and the United States was still in a very patriotic time period, but all that changed with the Vietnam War. Hasbro saw their GI Joe toy sales take a sharp decline towards the end of the decade and this was mainly due to America being involved in a very unpopular war in Vietnam, so public opinion of the military was not at its peak. Hasbro was placed in the unusual situation of deciding how to promote a toy line based on the military, but not be so militaristic. That’s when Hasbro created “The Adventures of GI Joe”. Instead of fighting wars all over the world, the Joe’s would now go on adventures all over the world. Hasbro hedged their bets that downplaying the military aspect of GI Joe would get the toy line back on track, and they were absolutely right.

Hasbro knew they already had a good thing with the GI Joe toy line, so with a little adjustment and fine tuning, The Adventure series would be a hit too. The number of figures released was considerably scaled back to only four. Many of the same accessories from the early 60’s were re-used, but packed in new adventure sets. Hasbro also released three different versions of the classic footlocker accessory. Some real quality products were produced for the newest Joe wave, which kept GI Joe relevant to a new generation.

The GI Joe packaging was similar to past Joe lines, by using the beautiful artwork and the classic GI Joe logo. One new addition to the “Adventures of GI Joe” packaging included a red block of coloring along the top or left side of the package. This distinction allowed Hasbro to separate the new line from past waves and let the new “Adventures of GI joe” wave stand out. All in all, the move from military to adventurers really paid off in a big way with Hasbro creating some fantastic detail and great looking accessories.