1964-1968 Classic GI Joe

GI Joe – 1964-1968


In 1964, Hasbro introduced GI Joe to the world and it was a massive hit, to say the least. GI Joe was the very first toy line for boys with multiple figures based on a singular theme, which are now known as action figure lines. GI Joe was based on America’s military branches, and the United States was in a very patriotic era. Over the course of a five year period, Hasbro released several figures based on all military branches, as well as multiple accessory packs, adventure sets, and vehicles.

For more information about Hasbro’s GI Joe line from 1964-1968, see bottom of the page for a complete summary.

GI Joe (1964-1968): Basic Figures

Hasbro released several figures over the first few years of GI Joe, including regular and talking figures of each military branch. Other themed figures were also released, including the Action Soldiers of the World series.

Action Marine

Market Value:
Boxed $250 – $400
Loose $100 – $150

Action Marine
Accessories: Dog Tags, Cloth Shirt, Pants, Boots, Fatigue Cap, Insignia, Field Manual
Years Released: 1964-1968
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: Action Marine was released in 1964, with his iconic camouflage uniform. Several minor variations exist to the Action Marine, concerning the color variation and camo patterns of his uniform, along with his hat. Like the other figures, Action Marine was released with four different hair and eye colors.

Talking Action Marine

Market Value:
Boxed $350 – $500
Loose $150 – $200

Action Marine (Talking)
Accessories: Dog Tags, Cloth Shirt, Pants, Boots, Fatigue Cap, Insignia, Field Manual
Years Released: 1967-1968
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: Hasbro released the Talking Action Marine in 1967. He talked by pulling his dog tags outwards, then releasing. He said different phrases, depending on how the tags were pulled. The Talking Marine was released with the different colored hair types and eye colors as well.

Action Pilot

Market Value:
Boxed $250 – $400
Loose $100 – $150

Action Pilot
Accessories: Dog Tags, Cloth Flight Suit, Boots, Blue Cap, Insignia, Field Manual
Years Released: 1964-1968
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: Action Pilot was released in 1964, with his iconic orange jumpsuit. Another version of Action Pilot featured him in a yellow jumpsuit, but is considered much more rare. Like the other figures, Action Pilot was released with four different hair and eye colors.

Talking Action Pilot

Market Value:
Boxed $350 – $500
Loose $150 – $200

Action Pilot (Talking)
Accessories: Dog Tags, Cloth Flight Suit, Boots, Blue Cap, Insignia, Field Manual
Years Released: 1967-1968
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: Hasbro released the Talking Action Pilot in 1967. He talked by pulling his dog tags outwards, then releasing. He said different phrases, depending on how the tags were pulled. The Talking Pilot was released with the different colored hair types and eye colors as well.

Action Sailor

Market Value:
Boxed $250 – $400
Loose $100 – $150

Action Sailor
Accessories: Dog Tags, Cloth Shirt, Pants, Boots, Sailor Hat, Insignia, Field Manual
Years Released: 1964-1968
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: Action Sailor was released in 1964, with his iconic Navy work uniform. Several minor variations exist to the Action Pilot, concerning the color variations of his uniform and hat. Like the other figures, Action Sailor was released with four different hair and eye colors.

Talking Action Sailor

Market Value:
Boxed $350 – $500
Loose $150 – $200

Action Sailor (Talking)
Accessories: Dog Tags, Cloth Shirt, Pants, Boots, Sailor Hat, Insignia, Field Manual
Years Released: 1967-1968
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: Hasbro released the Talking Action Sailor in 1967. He talked by pulling his dog tags outwards, then releasing. He said different phrases, depending on how the tags were pulled. The Talking Sailor was released with the different colored hair types and eye colors as well.

Action Soldier

Market Value:
Boxed $250 – $400
Loose $100 – $150

Action Soldier
Accessories: Dog Tags, Cloth Shirt, Pants, Boots, Field Cap, Insignia, Field Manual
Years Released: 1964-1968
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: Action Soldier was released in 1964, and is considered the “original” GI joe figure. Early versions of the Soldier came with a cloth cap, then changed to plastic.

Action Soldier (Black)

Market Value:
Boxed $300 – $450
Loose $125 – $175

Action Soldier (Black)
Accessories: Dog Tags, Cloth Shirt, Pants, Boots, Field Cap, Insignia, Field Manual
Years Released: 1965-1968
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: The African-American version of the Action Soldier was released in 1965, but used the same molds as the original Action Soldier, just painted differently.

Talking Action Soldier

Market Value:
Boxed $350 – $500
Loose $150 – $200

Action Soldier (Talking)
Accessories: Dog Tags, Cloth Shirt, Pants, Boots, Field Cap, Insignia, Field Manual
Years Released: 1967-1968
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: Hasbro released the Talking Action Soldier in 1967. He talked by pulling his dog tags outwards, then releasing. He said different phrases, depending on how the tags were pulled.

Deep Sea Diver

Market Value:
Boxed $400 – $600
Loose $150 – $225

Deep Sea Diver
Accessories: Diving Helmet, Diving Suit, Diving Gloves, Boots, Lead Weights, Weight Belt, Oxygen Hose, Compass, Buoy w/ Rope, Sledge Hammer, Knife w/ Scabbard
Years Released: 1965-1968
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: The Deep Sea Diver figure and accessory set was released in 1965, and ended in 1968. It was incredibly popular at the time, due to its many fun accessories. The air tube would actually send air to the suit and inflate it.

Fighter Pilot

Market Value:
Boxed $400 – $600
Loose $150 – $225

Fighter Pilot
Accessories: Helmet w/ Visor & O2 mask, Jump Suit, Green G-Suit Pants, Cloth Mae West Vest, Green parachute Pack, Red and White Parachute, Boots, Flashlight
Years Released: 1967-1968
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: The Fighter Pilot figure was first released as a deluxe window packaged outfit, then with a figure included. This set came with a working parachute, which was the big selling point with this set, along with some great accessories.

GI Nurse (Action Girl)

Market Value:
Boxed $2,500 – $3,500
Loose $900 – $1,200

GI Nurse (Action Girl)
Accessories: Cloth Dress, Stockings, Shoes, Nurse Cap, Arm Band, Shoulder Bag, Crutches, Bottle, Stethoscope, Bandages, Splints
Years Released: 1967
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: The GI Nurse, or Action Girl, was released in 1967, and was only available for that one year. The figure did not sell very well at the time, but remains highly coveted nowadays.

Green Beret

Market Value:
Boxed $500 – $800
Loose $200 – $300

Green Beret
Accessories: Dog Tags, Cloth Jacket, Pants, Scarf, Boots, Beret, Web Belt, Rifle, Radio, Pistol w/ Holster, Grenades x 4
Years Released: 1966-1967
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: The Green Beret figure and accessory set was another very popular set from Hasbro. Released in 1966 and 1967, the Green Beret set contained the Special Forces pack.

Action Soldiers of the World

Australian

Market Value:
Boxed $750 – $1,000
Loose $150 – $250

Australian Jungle Fighter
Accessories: Cloth Jacket, Shorts, Hard Hat, Socks, Boots, Belt, Machete w/ Sheath, Flamethrower, Tool, Knife, Grenades, Medal, Counter Intelligence Manual
Years Released: 1966-1968
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: The Australian Jungle Fighter was released from 1966-1968, but the initial release was just a narrow box including the figure and only a few accessories.

British

Market Value:
Boxed $750 – $1,000
Loose $150 – $250

British Commando
Accessories: Cloth Jacket, Pants, Helmet, Boots, Gas Mask w/ Canisters & Case, Belt, Canteen w/ Cover, Machine Gun Victoria Cross Medal, Intelligence Manual
Years Released: 1966-1968
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: The British Commando was released from 1966-1968, but the initial release was just a narrow box including the figure and only a few accessories.

French

Market Value:
Boxed $750 – $1,000
Loose $150 – $250

French Resistance Fighter
Accessories: Cloth Sweater, Pants, Beret, Boots, Pistol w/ Holster, Radio, Knife, Grenades, Machine Gun, Croix de Guerre Medal, Counter Intelligence Manual
Years Released: 1966-1968
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: The French Resistance Fighter was released from 1966-1968, but the initial release was just a narrow box including the figure and only a few accessories.

German

Market Value:
Boxed $750 – $1,000
Loose $150 – $250

German Soldier
Accessories: Cloth Jacket, Pants, Grey Helmet, Boots, Belt w/ Holster, Ammo Pouches, Field Pack, Pistol, Grenades, Iron Cross Medal, Intelligence Manual
Years Released: 1966-1968
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: The German Soldier was released from 1966-1968, but the initial release was just a narrow box including the figure and only a few accessories.

Japanese

Market Value:
Boxed $750 – $1,000
Loose $150 – $250

Japanese Imperial Soldier
Accessories: Cloth Jacket, Pants, Helmet, Boots, Belt w/ Holster, Pouches, Field Pack, Rifle, Bayonet, Order of Kite Medal, Counter Intelligence Manual
Years Released: 1966-1968
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: The Japanese Imperial Soldier was released from 1966-1968, but the initial release was just a narrow box including the figure and only a few accessories.

Russian

Market Value:
Boxed $750 – $1,000
Loose $150 – $250

Russian Infantry Man
Accessories: Cloth Jacket, Pants, Boots, Fur Hat, Belt, Machine Gun w/ Tripod, Ammo Box, Binoculars w/ Case, Grenades, Order of Lenin Medal, Intelligence Manual
Years Released: 1966-1968
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: The Russian Infantry Man was released from 1966-1968, but the initial release was just a narrow box including the figure and only a few accessories.

Canadian Mountie Gift Set (Sears Exclusive)

Market Value:
Boxed $1,500 – $2,250
Loose $250 – $400

Canadian Mountie Gift Set (Sears Exclusive)
Accessories: Cloth Tunic, Pants, Boots, Brown Belt, Cartridge Belt, Mountie Hat, Rope & Pick, Billy Club, Binoculars
Years Released: 1967
Scarcity Factor: Can still be found, but it’s getting tougher each year
Notes: The Canadian Mountie figure and set was released as a Sears Exclusive in 1967, and initially came in the pictured box above. The gift set included the figure and all accessories. The Mountie was later released in the same open window package, as the rest of the Action Soldiers of the World figures.

GI Joe (1964-1968): Accessory Packs

Hasbro definitely did not skimp on accessories for the GI Joe line, as we saw a TON of great accessories and outfits to use with our Joe’s. Each set was themed to one of the individual military figures (Marines, Pilot, Sailor or Soldier).

Action Marine

Market Value for Small Carded Sets: $150 – $250 each; Loose Sets $75 – $125 each

  • Beachhead Mess Kit – Small Card (1964-1966)
  • Bunk Bed – Small Card (1966-1967)
  • Camouflage Field Pants – Small Card (1964-1967)
  • Camouflage Field Shirt – Small Card (1964-1967)
  • Communications Poncho – Small Card (1964-1966)
  • Field Pack – Small Card (1964-1966)
  • First Aid – Small Card (1965-1967)
  • Flag Set – Small Card (1964-1966)
  • Flamethrower – Small Card (1964-1967)
  • Marine Basics – Small Card (1966-1968)
  • Marine Medic Accessories – Small Card (1965-1967)
  • Mortar Set – Small Card (1966-1967)
  • Paratrooper Camouflage Set – Small Card (1964-1967)
  • Paratrooper Helmet Set – Small Card (1964-1967)
  • Paratrooper Parachute – Small Card (1964-1967)
  • Paratrooper Attack Set – Small Card (1964-1967)
  • Weapons Rack – Small Card (1967-1968)

Market Value for Window Package Sets: $250 – $400 each; Loose Sets $100 – $150 each

  • Beachhead Attack Set – Window Package (1964-1966)
  • Communications Post Set – Window Package (1964-1966)
  • Demolition Set – Window Package (1966-1967)
  • Dress Parade – Window Package (1964-1967)
  • Jungle Fighter – Window Package (1966-1967)
  • Marine Medic Set – Window Package (1965-1967)
  • Paratrooper Jumping Set – Window Package (1964-1967)

Market Value for Boxed Sets: $500 – $750 each; Loose Sets $200 – $300 each

  • Demolition Set – Boxed Set (1967-1968)
  • Dress Parade – Boxed Set (1967-1968)
  • Jungle Fighter – Boxed Set (1967-1968)

Scarcity Factor: Like most Adventure Team accessory packs, they can still be found from time to time, but it’s going to take patience to find certain ones.

Marine Basics
Small Card
Jungle Fighter
Window Package
Demolition
Boxed Set

Action Pilot

Market Value for Small Carded Sets: $150 – $250 each; Loose Sets $75 – $125 each

  • Air Force Basics – Small Card (1964-1967)
  • Air Police – Small Card (1965-1967)
  • Air Security – Small Card (1966-1967)
  • Communications – Small Card (1965-1967)
  • Dress Shirt & Tie – Small Card (1964-1967)
  • Dress Jacket – Small Card (1964-1967)
  • Dress Pants – Small Card (1964-1967)
  • Flight Suit – Small Card (1964-1967)
  • Mae West Set – Small Card (1966-1967)
  • Scramble Crash Helmet – Small Card (1964-1967)
  • Scramble Life Vest – Small Card (1964-1967)
  • Scramble Parachute Pack – Small Card (1964-1967)
  • Survival Life Raft – Small Card (1964-1967)

Market Value for Window Package Sets: $250 – $400 each; Loose Sets $100 – $150 each

  • Air Sea Rescue – Window Package (1966-1968)
  • Crash Crew Set – Window Package (1966-1968)
  • Dress Uniform Set – Window Package (1964-1967)
  • Scramble Set – Window Package (1964-1967)
  • Survival Equipment Set – Window Package (1964-1967)

Market Value for Boxed Sets: $500 – $750 each; Loose Sets $200 – $300 each

  • Air Cadet – Boxed Set (1967-1968)
  • Air Sea Rescue – Boxed Set (1966-1968)
  • Astronaut – Boxed Set (1967-1968)
  • Crash Crew – Boxed Set (1966-1968)

Scarcity Factor: Like most Adventure Team accessory packs, they can still be found from time to time, but it’s going to take patience to find certain ones.

Mae West Set
Small Card
Crash Crew
Window Package
Air Cadet
Boxed Set

Action Sailor

Market Value for Small Carded Sets: $150 – $250 each; Loose Sets $75 – $125 each

  • Dress Parade Pants – Small Card (1965-1967)
  • Dress Parade Top – Small Card (1965-1967)
  • Landing Signal Officer – Small Card (1966-1967)
  • Life Jacket – Small Card (1964-1967)
  • Life Ring – Small Card (1966-1967)
  • Machine Gun – Small Card (1965-1967)
  • Navy Attack Helmet Set – Small Card (1964-1967)
  • Navy Work Pants – Small Card (1964-1967)
  • Navy Work Shirt – Small Card (1964-1967)
  • Sea Bag – Small Card (1964-1967)
  • Scuba Pants – Small Card (1964-1967)
  • Scuba Tanks – Small Card (1964-1967)
  • Scuba Top – Small Card (1964-1967)
  • Scuba Face Mask & Fins – Small Card (1964-1967)
  • Shore Patrol Pants – Small Card (1964-1967)
  • Shore Patrol Shirt – Small Card (1964-1967)
  • Short Patrol Small Arms – Small Card (1964-1967)

Market Value for Window Package Sets: $250 – $400 each; Loose Sets $100 – $150 each

  • Breeches Buoy – Window Package (1967-1968)
  • Deep Freeze – Window Package (1967-1968)
  • Frogman Set – Window Package (1964-1967)
  • Landing Signal Officer – Window Package (1966-1967)
  • Navy Attack Set – Window Package (1964-1967)
  • Sea Rescue Raft- Window Package (1964-1967)
  • Short Patrol Set – Window Package (1964-1967)

Market Value for Boxed Sets: $500 – $750 each; Loose Sets $200 – $300 each

  • Annapolis Cadet – Boxed Set (1967-1968)

Scarcity Factor: Like most Adventure Team accessory packs, they can still be found from time to time, but it’s going to take patience to find certain ones.

Patrol Small Arms
Small Card
Navy Attack Set
Window Package
Annapolis Cadet
Boxed Set

Action Soldier

Market Value for Small Carded Sets: $150 – $250 each; Loose Sets $75 – $125 each

  • Combat Demolition – Small Card (1967-1968)
  • Combat Engineer – Small Card (1967-1968)
  • Combat Field Jacket – Small Card (1964-1967)
  • Combat Field Pack – Small Card (1964-1967)
  • Combat Helmet Set – Small Card (1964-1967)
  • Combat Mess Kit – Small Card (1964-1967)
  • Combat Pants – Small Card (1964-1967)
  • Combat Rifle Set – Small Card (1964-1967)
  • Combat Sand Bags – Small Card (1964-1967)
  • Combat Shirt – Small Card (1964-1967)
  • Command Post Field Set – Small Card (1964-1967)
  • Command Post Poncho – Small Card (1964-1967)
  • Green Beret – Small Card (1966-1968)
  • Jungle Fighter Accessories – Small Card (1966-1968)
  • Machine Gun – Small Card (1964-1967)
  • Military Police Duffel Bag – Small Card (1964-1967)
  • Military Police Ike Jacket – Small Card (1964-1967)
  • Military Police Ike Pants – Small Card (1964-1967)
  • Military Police Small Arms – Small Card (1964-1967)
  • Rocket Firing Bazooka – Small Card (1966-1968)
  • Ski Patrol Helmet Set – Small Card (1965-1967)
  • Snow Troops Set – Small Card (1966-1968)

Market Value for Window Package Sets: $250 – $400 each; Loose Sets $100 – $150 each

  • Bivouac Sleeping Bag – Window Package (1964-1967)
  • Bivouac Deluxe Tent – Window Package (1964-1967)
  • Bivouac Tent – Window Package (1964-1967)
  • Combat Reconnaissance Field Pack – Window Package (1964-1967)
  • Command Post Communications Set – Window Package (1964-1967)
  • Military Police Set – Window Package (1964-1967)
  • Mountain Troops – Window Package (1965-1967)
  • Sabotage – Window Package (1967-1968)
  • Special Forces Bazooka Set – Window Package (1966-1968)
  • West Point Cadet – Window Package (1967-1968)

Market Value for Boxed Sets: $500 – $750 each; Loose Sets $200 – $300 each

  • Forward Observer – Boxed Set (1966-1967)
  • Green Beret Machine Gun Outpost – Boxed Set (1966-1967)
  • Jungle Fighter – Boxed Set (1967-1968)
  • Machine Gun Emplacement – Boxed Set (1965-1968)
  • Military Police – Boxed Set (1967-1968)
  • Sabotage – Boxed Set (1967-1968)
  • Tank Commander – Boxed Set (1967-1968)
  • West Point Cadet – Boxed Set (1967-1968)

Scarcity Factor: Like most early release GI Joe accessory packs, they can still be found from time to time, but it’s going to take patience to find certain ones.

Combat Shirt
Small Card
Sabotage
Window Package
Military Police
Boxed Set

GI Joe (1964-1968): Adventure Sets

Hasbro released several Adventure Sets in 1968, which bundled various figures and accessory packs into a box set. This allowed Hasbro to purge a lot of their excess stock, as they were moving towards their “Adventures of GI Joe” series the following year.

Bivouac Series

Market Value:
Boxed $750 – $1,000
Loose $250 – $400

Bivouac Series
Accessories: 20 Total Pieces, GI Joe Soldier Figure, Soldier Combat Accessory Set
Years Released: 1968
Scarcity Factor: Tough to find on secondary market
Notes: The Bivouac Series Pack contained a GI Joe Soldier figure & his accessories, along with the Combat set and four smaller Bivouac accessory sets.

Foreign Soldiers of the World

Market Value:
Boxed $750 – $1,000
Loose $250 – $400

Foreign Soldiers of the World
Accessories: 39 Total pieces, Talking GI Joe Figure w/ Accessories, Russian Outfit, German Outfit, Japanese Outfit
Years Released: 1968
Scarcity Factor: Tough to find on secondary market
Notes: The Foreign Soldiers of the World Pack contained a Talking GI Joe figure, along with the Russian, German and Japanese accessory sets.

Marine Medic Series

Market Value:
Boxed $750 – $1,000
Loose $250 – $400

Marine Medic Series
Accessories: 18 Total Pieces, GI Joe Marine Figure, Marine Medic Accessory Set
Years Released: 1968
Scarcity Factor: Tough to find on secondary market
Notes: The Marine Medic Series Pack contained a GI Joe Marine figure, along with the Marine Medic and two smaller Marine accessory sets.

Mountain Troop Series

Market Value:
Boxed $750 – $1,000
Loose $250 – $400

Mountain Troop Series
Accessories: 23 Total Pieces, Talking GI Joe Figure, Ski Patrol & Mountain Troops Accessory Set
Years Released: 1968
Scarcity Factor: Tough to find on secondary market
Notes: The Mountain Troop Series Pack contained a Talking GI Joe figure, along with the Mountain Troops and Ski Patrol accessory sets.

Navy Scuba Series

Market Value:
Boxed $750 – $1,000
Loose $250 – $400

Navy Scuba Series
Accessories: 24 Total Pieces, GI Joe Sailor Figure, Sea Rescue Set, Four Small Scuba Accessory Sets
Years Released: 1968
Scarcity Factor: Tough to find on secondary market
Notes: The Navy Scuba Series Pack contained a GI Joe Sailor figure, along with the Sea Rescue and four smaller Scuba accessory sets.

Talking GI Joe Adventure Pack

Market Value:
Boxed $750 – $1,000
Loose $250 – $400

Talking GI Joe Adventure Pack
Accessories: 16 Total Pieces, Talking GI Joe Figure, Command Post Accessory Set, Various Accessory Sets
Years Released: 1968
Scarcity Factor: Tough to find on secondary market
Notes: The Talking GI Joe Adventure Pack came in seven different variations, with each box containing the same Talking Joe figure, and assorted accessory sets.


Official Footlocker

Market Value:
W/ Packaging: $300 – $450
Loose: $100 – $150

Official Footlocker
Accessories: Footlocker, Plastic Tray
Years Released: 1965-1968
Scarcity Factor: Tough to find on the secondary market
Notes: The original GI Joe Footlocker accessory has become an iconic piece of the early GI Joe line. Modeled after an actual military footlocker, this was the perfect way to store GI Joe’s and their many accessories. The tray was removable, and actually came in several different colors, depending on the issued year and marketing location.

GI Joe (1964-1968): Vehicles

Hasbro gave us some really great vehicles for their early GI Joe line, with many of them considered iconic classics of that era and highly coveted on the secondary market.

Combat Jeep

Market Value:
Boxed $400 – $550
Loose $150 – $250

Combat Jeep
Accessories: Jeep, Windshield, Tailgate, Detachable Cargo Trailer, Hoses & Cables, Tripod w/ Rocket Launcher, Projectiles, American Flag, Battery Operated Searchlight
Years Released: 1965-1968
Scarcity Factor: Tough to find on secondary market
Notes: The Combat Jeep was the most iconic vehicle made for the early GI Joe line. The jeep came with a detachable cargo trailer and battery operated searchlight. The spring loaded rocket launcher actually launched projectiles into the air.

Crash Crew Fire Truck

Market Value:
Boxed $900 – $1,200
Loose $300 – $450

Crash Crew Fire Truck
Accessories: Crash Crew Truck, Ladder, Blue Fire Axe, Silver Crash Crew Drivers Jacket, Silver Crash Crew Drivers Hood, Water Pump Hose, Hand Rails
Years Released: 1967-1968
Scarcity Factor: Tough to find on secondary market
Notes: The Crash Crew Fire Truck was a unique piece of the GI Joe line, as it didn’t read military, but was still awesome looking. The truck came with working lights and siren, along with a shooting water cannon and extendable ladder.

Desert Patrol Jeep

Market Value:
Boxed $600 – $900
Loose $200 – $300

Desert Patrol Jeep
Accessories: Desert Jeep, Tripod w/ .50 Caliber Machine Gun, Ammo Belt, Desert Uniform & Hat, Boots, Pistol w/ Holster, Belt, Radio Antenna, Goggles
Years Released: 1967-1968
Scarcity Factor: Tough to find on secondary market
Notes: The Desert Patrol Jeep was essentially a tan colored version of the Combat Jeep, with a few new twists. The jeep included a driver, with different clothing variations, and a mounted .50 caliber machine gun.

Sea Sled w/ Frogman

Market Value:
Boxed $225 – $375
Loose $75 – $125

Sea Sled w/ Frogman
Accessories: Frogman Figure, Scuba Top & Bottom, Hood, Shorts, Fins, Face Mask, Knife w/ Scabbard, Oxygen Tanks, Sea Sled w/ Motor
Years Released: 1966-1968
Scarcity Factor: Tough to find on secondary market
Notes: The Sea Sled and Frogman set included a Scuba figure, and the incredibly fun Sea Sled itself. The sled was power by “D” batteries and worked very well on water. A Sears Exclusive version included an underwater cave accessory.

Space Capsule w/ Astronaut

Market Value:
Boxed $250 – $350
Loose $100 – $150

Space Capsule w/ Astronaut
Accessories: Astronaut Figure, Space Capsule, Astronaut Suit, Silver Gloves, Boots, Helmet w/ Visor & Microphone, 45 RPM Record
Years Released: 1966-1968
Scarcity Factor: Tough to find on secondary market
Notes: The Space Capsule set was released at the height of the international “space race” and included a cool looking Astronaut figure. A classic 45 RPM record was included to featured the actual Mercury space flight recording.

Space Capsule w/ Astronaut (Sears)

Market Value:
Boxed $450 – $600
Loose $100 – $150

Space Capsule w/ Astronaut (Sears)
Accessories: Astronaut Figure, Space Capsule, Astronaut Suit, Silver Gloves, Boots, Helmet w/ Visor & Microphone, Flotation Collar, Life Raft, Oar
Years Released: 1966
Scarcity Factor: Tough to find on secondary market
Notes: The Sears Exclusive version of the Space Capsule set was essentially the same exact version of the normal releases, except the 45 RPM record was replaced with a yellow life raft, tan oar, and a floatation collar.

Race Car Driver with Action Race Car

Market Value:
Boxed $1,500 – $2,250
Loose $500 – $750

Race Car Driver with Action Race Car
Accessories: Race Car, Driver Figure, Racing Jumpsuit, Driver Helmet w/ Visor, Black Boots, Green Goggles, Small Fire Extinguisher
Years Released: 1967-1968
Scarcity Factor: This item is rare, and difficult to find
Notes: The Action Joe Race Car & Driver set is one of the rarer pieces from the early GI joe line. The driver comes in a unique race driver outfit, and is difficult to find. The car itself was a classic yellow “Indy Series” race car.

State Trooper with Action Motorcycle

Market Value:
Boxed $1,500 – $2,250
Loose $500 – $750

State Trooper with Action Motorcycle
Accessories: Motorcycle w/ Sidecar, Trooper Figure, Police Shirt w/ Badge, Pants, Boots, Police Helmet, Belt w/ Pistol, Traffic Tickets, Sunglasses, Handcuffs, Whistle, Pencil, Billy Club, Flashlight, Rifle,
Years Released: 1967-1968
Scarcity Factor: This item is rare, and difficult to find
Notes: The Action Joe Star Trooper & Motorcycle set is one of the rarer pieces from the early GI joe line. The trooper comes in a unique motor Police outfit, and is difficult to find. The bike itself was a classic Police blue color with a cool side car.

Irwin Vehicles

To keep up with the incredibly high demand for new GI Joe toys, Hasbro granted Irwin Toys a license to create vehicles for their Joe line. Irwin’s vehicles were not as detailed or attractive as Hasbro’s, but they were fun nonetheless.

Amphibious Duck

Market Value:
Boxed $300 – $400
Loose $100 – $150

Armored Car

Market Value:
Boxed $250 – $350
Loose $75 – $125

Jet Helicopter

Market Value:
Boxed $250 – $350
Loose $75 – $125

Military Staff Car

Market Value:
Boxed $500 – $650
Loose $150 – $250

Motorcycle w/ Sidecar

Market Value:
Boxed $250 – $350
Loose $75 – $125

Panther Jet

Market Value:
Boxed $500 – $650
Loose $200 – $300

Personnel Carrier & Mine Sweeper

Market Value:
Boxed $500 – $650
Loose $200 – $300

In 1964, Hasbro first released the original GI Joe toy line to capture the male toy market and try to duplicate the massive success of Mattel’s female driven Barbie toy line. Hasbro launched GI Joe to the world and it was a massive success, to say the least. The toy line was based on America’s military branches and the United States was still in a very patriotic time period. The GI Joe series was the very first toy line with multiple figures based on a singular theme, which are now known as action figure lines. Over the course of a five year period, Hasbro released several figures based on all military branches, as well as multiple accessory packs, adventure sets, and vehicles. 

Hasbro introduced several figures and accessories for their original GI Joe toy line. Included in the line were a figure from each Military branch, along with the talking versions of each. In addition, other figures were also created for the line, such as the Foreign Fighters of the World, GI Nurse, and Green Beret. Hasbro released multiple accessory sets for their figures over the course of five years, along with several vehicles. Within a short time, GI Joe turned into a massive global phenomenon and proved extremely popular with the kids who were buying them.

The GI Joe packaging used beautiful artwork, along with their now iconic GI Joe logo. A different color scheme was used for each individual Military branch, which allowed Hasbro to focus on that particular branch and make it easy for kids to find accessories for their favorite figures. Between the artwork and bright coloring, the GI Joe packaging was very attractive and eye catching. The decision to create a military toy line really paid off in a big way, and Hasbro created some fantastic looking and classic figures and accessories.